Rihanna

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Nivea's New Boss Says Rihanna's Campaign Should Have Never Happened

Posted by:CristinaF -Date:8/8/2012 4:19:08 AM

Rihanna fires back via Twitter.

8cc59f15-19ae-409a-bc8a-aca800475032.jpgAs you surely recall, Rihanna became the face and voice of Nivea for the company's ""100th Years of Skincare" celebratory campaign back in March 2011.

At the time, the brand was extremely happy to collaborate with the Barbados beauty, but it looks like things are very different now.

Rihanna photos!

Nivea's new boss, Stefan Heidenreich, revealed that RiRi's campaign should have been a "no go" from the start, Gossip Cop reports.

"I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability."

The "Umbrella" hitmaker fired back via Twitter, by posting a photo of Heidenreich with the words:

"No caption necessary".

In case you missed it, check out Rihanna's nude Nivea ad from last year.

What do you think: Is Rihanna too sexy for Nivea? Is her image not right for the brand?

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